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Dr Amit Kapoor

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Marketing post COVID-19: Have you developed your recovery strategy yet?

Prof Anuj Kapoor, IIM Ahmedabad, opines that companies need to plan a way to market themselves through the COVID-19 pandemic and recovery period. ...

TPCI-IBT-Business-Perspectives
“Slowdown may not last beyond 2-3 quarters”

Dr. Amit Kapoor, Chair, Institute for Competitiveness feels the slowdown is temporary & consumption will remain an integral part of India’s growth story....

TPCI-IBT-Business-Perspectives
Next step towards globalization of Bollywood

India’s entertainment sector has historically enjoyed a special appeal in CIS countries, especially Russia, as the Indian cinema once had good access to markets of the erstwhile Soviet Union. ...


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